Rediscover the outdoors beyond routine—Hipcamp offers flexible adventures, perfect for those seeking nature’s simplicity, bug bites and all.

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This campaign contrasts relatable, unfiltered moments—like waking up sore from a deflated mattress or brushing teeth with a water bottle—against someone's traditional routine, showcasing Hipcamp’s accessible, flexible adventures. By redefining “outdoorsy”, we resonate with those craving unique but approachable experiences. This aims to grow customer loyalty, build culture, and expand to on-the-fence audiences..

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