You'll be there for you.
Print + Digital Copy Campaign
Intro
Women are more likely to save but less likely to invest—a disparity known as the Gender Investment Gap. In fact, 37% of women don’t invest compared to just 24% of men. This gap represents years of women being overlooked in financial conversations and underrepresented in investment opportunities. It’s time to close that gap and empower women to take control of their financial futures.
Problem
How do we communicate to women the relevance, and importance of investing without the skepticism and stereotypes of the 'finance bro' aura?
Objective
Position Fidelity Investments as the trusted partner for young women (ages 18-33) seeking financial independence, empowerment, and guidance. Break through stereotypes and stigmas by creating a campaign that resonates with their values, ambitions, and desire for approachable, personalized financial advice.
