Short Video Ads
We decided that keeping these ambiguous was more fitting for the audience than explaining the exact message. Similarly to the Economist's ads, these are made to be tongue-in-cheek rather than trying to cater to everyone.
100 Year Cookbook
Le Creuset has pushed cookbooks in the past, highlighting dutch oven specific recipes of classic dishes and new fresh flavors.
Instead of publishing another cookbook of inspiration, Le Creuset can exemplify their brand’s heritage by switching the traditional brand to consumer narrative.
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Publishing a recipe book revolving around the century of dishes simmered in the iconic cast iron pot connects with the passionate customer base and is a subtle flex against competitor brands that spend time acquiring customers rather than celebrating the current user base.
Garden Party Event
Guests and influencers gather at the French château to enjoy Veuve Clicquot champagne and homestyle dishes from a 100-year-old recipe book, served in Le Creuset mugs. Throughout the home, exhibits showcase a century of design history, contrasting iconic and antiquated pieces with Le Creuset’s timeless creations from the same eras.
In addition to the historic exhibits, family stories from the 100-year-old cookbook are shared throughout the interior. Each featured family’s section is accompanied by their heirloom recipe, freshly prepared and served nearby.
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Ai Generated Imagery
Good Taste Lasts Generations
Integrated 360 Campaign
Intro
The heritage cookware brand Le Creuset celebrates its 100th anniversary in 2025. Just as their cookware is built to last, their iconic Dutch oven design has remained a kitchen staple for a century.
Objective
Create a campaign celebrating Le Creuset's 100th anniversary by showcasing the brand's iconic design and enduring quality through classic brand extensions and thoughtful social and OOH advertisments.
Concept
100 years is a big deal. To celebrate Le Creuset is highlighting meaningful and sentimental elements of the past to showcase the truly iconic designs that have stuck beside us in an otherwise very different world.
Response
Using clever OOH ads, we began raising awareness for the 100 year anniversary using the tagline ‘100 years of cooking in color’. Social content on Pinterest and Instagram highlights heritage recipes, and classic colors, and teases upcoming anniversary events. A 100th anniversary cookbook is launched filled with curated recipes and tidbits from real families.