Lesson from Her.

Objective

Increase brand culture and stand out in the saturated skincare market.

Intro

One of the first female chiropractors in the U.S. suffered an awful leg injury and was never expected to heal. She turned to the frigid cold waters of the Long Island Sound for healing. She believed in the ocean’s power to heal and passed this wisdom down to her daughters.
Today it's called clean beauty, but in our family, it is what it always has been: a simple, holistic philosophy that our connection to nature is essential for our collective wellbeing.

Problem

How do we stand apart in the growing 'holistic' skincare market and grow brand trust with skeptical consumers?

Response

Incorporating poetic art direction and poignant copy this campaign personifies the brand's backstory and philosophy into the age-old 'mother' relationship.
Concept: The symbiotic relationship between women and water. 100 years of women inspired by the sea.