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Flora was an introductory project for a locally grown flower farm in Woodstock, Ga.
Selah, Flora's founder, was set on traditional and timeless typography for the logo typeface.
We wanted classic serif typography while also including a thicker line weight to emphasize the wordmark and make the logo feel approachable.
Curated mood board
To truly find the essence of Selah's vision we collaborated on curating mood boards to flesh out exactly what elements carried through her most loved reference images.
Flora takes the real world:
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