Something is coming.
Pre-Launch
.png)
App Pop-up Ads
Launch
NYC Pop-Up
The meteor ‘lands’ as an educationally immersive pop-up that ultimately explains music’s evolutionary background and the existence of a music gene.
Spotify - More To Music
Integrated Campiagn
Objective
Create a campaign, anchored in a buzzworthy stunt, to spark awareness and conversation about the educational and cultural importance of preserving music programs in public schools.
Insight
Everything about music is evolutionarily significant; it has evolved in parallel to us. Music has played a critical role in human evolution as a facilitator of social bonding, communication, and emotional expression so much so that there are specific genes (AVPR1A and SLC6A4) in humans that are associated with musicality/being musically adept.
Problem
Music programs are being cut, especially in schools serving black, immigrant, and low-income students.​How do we catalyze a culturally relevant conversation surrounding the music that shapes our lives, while communicating the value of music education to an audience capable of facilitating social change?
Response
​​​Meet our common ancestor, music.
A disruptive Spotify campaign where streaming is unexpectedly unavailable as a virtual meteor orbits the globe on National Music Day, threatening music’s future, before ‘landing’ in front of Radio City Music Hall.
​
Credits
Copywriter: Chloe Christianson aka ME!
Strategy: Talia Vyardo
​
YOUNG SHITS December 2024 Winner