OOH

An App Concept created by Chloe Christianson
Under: SCAD's Erin Flaherty

Insight

60% of dogs don’t get enough exercise.

City living is making people's lifestyle and living spaces change drastically, this has resulted with many pets living in sub-optimal home environments.

"Insufficient exercise leads to physical problems beyond just bad health, mobility, and excessive weight, it also hosts many common behavioral patterns that to humans mistook for problematic behavior, ie: barking, excessive chewing, hyperactivity, and anxiety. -Animal Humane Society

Problem

Many dogs are lacking proper means of physical and mental exercise.

High energy breeds face the highest turnover rates at shelters due to the inadequacy to fit the dogs needs into common life, and behavioral ‘issues’ that this causes.

Opportunity

Running is a practice craved by many dogs yet dreaded by many humans. Luckily, crazy people exist in multitudes and we call them distance runners.

While other apps offer general dog care and walks with external companions, Running Mate specifically targets high energy dogs in need of much more strenous physical activity for their health, happiness, and behavior.