Search Results

CHLOE CHRISTIANSON Advertising Copywriter, Designer + Cultural Strategist SCAD GRAD Advertising and Branding Objective Flush. Depends Spec Film | SCAD Writer & Director: Owen Johnson Line Producer, Branding Consultant, Film Colorist :Chloe Christianson Increase brand culture and change the dogma around adult diapers and the people who use them. Concept A group of old friends are deep into a poker game around a card table nestled in a dimly lit man-cave. One man pauses mid-game and looks up to jokingly question if anyone has taken a bathroom break since they began playing. The other three men exchange knowing glances at each other until finally bursting into laughter. It takes a moment for Junior to catch on, but then it clicks: they're wearing Depend. Pause Film Stills Credits "FLUSH” – Depend Adult Diapers Spec Ad Written & Directed by: @owen_.m._johnson Starring: @allanwilayto, Bill Cooper, Jim Grimshaw, and Jack Musiol Director of Photography: @aidenoleskie Gaffer: @phoenixmccreadie_ 1st AC: @_xoxgoblin G&E: @ceeejarr Sound Mixer / Boom Op: @jadendsweeney Line Producer: @chloechristiansonn Production Designer: @owen_.m._johnson Editor: @owen_.m._johnson Assistant Editor: @gracelave Colorist: @chloechristiansonn BTS Photographer: @chloechristiansonn Lead Chef: @willharwell Special thanks to @alex_zoum

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter SCAD Advertising and Branding Rold gold pretzels All type ad campaign

CHLOE CHRISTIANSON Savannah, Ga Couples + Branding Photographer VERNORS CLIENT SERVICE INDUSTRY DISTRIBUTION VERNORS PACKAGING SOFT DRINKS SOCIAL MEDIA PRINT Vernors ginger ale is said to be 'America's oldest pop'. Produced in Detroit Michigan since 1866, the company has a heritage that somewhere along the past years has been slowly re-branded away in their packaging. CURRENT LOGO OLDER LOGO VARIENTS The brand's logo mark has evolved throughout the decades and continues to lose the old-school Americana script that it originated with. UPDATED CONCEPT

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter The Donut Hole Objective Classic designs and illustrations for merchandise, print, and social use. Intro Classic stop on 30a, known for key lime pies and old-school prep interiors. The Donut Hole is an artifact of the classic south vacation, and described by someone on google reviews as a "Homey option featuring breakfast all day, baked donuts, key lime pie & hearty comfort food."

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter SCAD Advertising and Branding 30A- Seaside, Fl merch designs Summer 2022 - Stickers, Totes, Magnets, Sweatshirts & Tees BACK

CHLOE CHRISTIANSON Savannah, Ga Couples + Branding Photographer CAFE BEINVILLE CLIENT SERVICE INDUSTRY DISTRIBUTION CAFE BEINVILLE BRANDING FOOD SERVICE PRINT DIGITAL OOH

CHLOE CHRISTIANSON Savannah, Ga Couples + Branding Photographer A coffee-table style book containing contemplative cartoon illustrations starting honest conversations about deconstruction, and spiritual freedom. Design solution: Creating a book format that resonates with those deconstructing Evangelical Christianity and begins difficult conversations around the dogma that plagues the landscape of white Evangelicalism. the ninety-nine

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter SCAD Advertising and Branding Lesson from Her. Objective Increase brand culture and stand out in the saturated skincare market. Intro One of the first female chiropractors in the U.S. suffered an awful leg injury and was never expected to heal. She turned to the frigid cold waters of the Long Island Sound for healing. She believed in the ocean’s power to heal and passed this wisdom down to her daughters. Today it's called clean beauty, but in our family, it is what it always has been: a simple, holistic philosophy that our connection to nature is essential for our collective wellbeing. Problem How do we stand apart in the growing 'holistic' skincare market and grow brand trust with skeptical consumers? Response Incorporating poetic art direction and poignant copy this campaign personifies the brand's backstory and philosophy into the age-old 'mother' relationship. Concept: The symbiotic relationship between women and water. 100 years of women inspired by the sea. Film Stills Pause Producer: Emily Davis Creative Director: Chloe Christianson Director of Photography: Chloe Christianson Talent: Katie hartman, Meredith Kristufec, Lauren Hodge, Nadia Bibble, Christine Piccarretto, Lisa Davis Colorist: Chloe Christianson Made for SCAD ADBR 480 in collaboration with Abi Danheim, Emily Davis, and Chloe Christianson. Prof. Oscar Betancur OOH Ads Credits Producer: Emily Davis, Abi Danheim Creative Director: Chloe Christianson Director of Photography: Chloe Christianson Talent: Katie hartman, Meredith Kristufec, Lauren Hodge, Nadia Bibble, Christine Piccarretto, Lisa Davis Colorist: Chloe Christianson Made for SCAD ADBR 480 in collaboration with Abi Danheim, Emily Davis, and Chloe Christianson. Prof. Oscar Betancur

CHLOE CHRISTIANSON Savannah, Ga Couples + Branding Photographer CITY OF DESTIN, FLORIDA CLIENT SERVICE INDUSTRY DISTRIBUTION CITY OF DESTIN PR, GRAPHIC DESIGN GOVERMENT SOCIAL MEDIA PRINT

Search Results 27 items found for "" Patagonia | Chloe Christianson BACK ROLD GOLD | Chloe Christianson Rold gold pretzels All type ad campaign Seaside, Fl | Chloe Christianson 30A- Seaside, Fl merch designs Summer 2022 - Stickers, Totes, Magnets, Sweatshirts & Tees BACK ABOUT | Chloe Christianson There’s an inherent truth we all know deeply, but struggle to put into words. We read books and highlight the lines that speak to us. We listen to music and tattoo the lyrics that touch us. We turn to poetry and learn the lines that become us. We're all hopelessly inept people, struggling in vain to coherently express ourselves. We know what we want to say but we don't know how. ABOUT CHLOE CHRISTIANSON I'm Chloe—a copywriter who heavily relies on spell check, has an intense love for sour cream, and harbors a childhood-rooted fear of earthworms. I'm the youngest of seven kids in my family. ​ I began diving into copywriting four years into my advertising journey. I’ve always believed that the stories and written elements of an advertisement are the most crucial—the make-or-break aspect. It’s not every day that an ad cuts through the clutter and sticks in our minds, let alone days or weeks later. But I’m sure we all have a few that come to mind: a powerful brand film that gives us goosebumps or maybe just a billboard that makes us chuckle during a mundane commute. Those nuggets of gold are out there—when an ad makes you remember that there are still people out there who get it, who get you, and, heck, maybe the world isn’t going up in flames after all. VIEW HERE The Donut Hole | Chloe Christianson THE DONUT HOLE CLIENT SERVICE INDUSTRY DISTRIBUTION THE DONUT HOLE BAKERY & CAFFE BRANDING PHOTOGRAPHY ILLUSTRATION RESTAURANT SERVICE SOCIAL MEDIA PRINT MERCH National Parks Project (People For Parks | Chloe Christianson WWOOF | Chloe Christianson WWOOF CLIENT SERVICE INDUSTRY DISTRIBUTION WWOOF BRANDING NON-PROFIT SOCIAL MEDIA PRINT WEBSITE KEY MESSAGE: LIVE AND LEARN ON ORGANIC FARMS CONSIOUSLY TRAVEL THE WORLD, NO TRUST FUND REQUIRED. Nespresso | Chloe Christianson NESPRESSO CLIENT SERVICE INDUSTRY DISTRIBUTION NESPRESSO COPYWRITING FILM ART DIRECTION TECHNOLOGY OOH, WEB, PRINT, DIGITAL By contrasting the target audience’s messy, hectic morning routines with the luxury of the Nespresso brand, this campaign will position Nespresso as a coffee system that curates small luxuries into their more ordinary, less luxurious, lives. KEY MESSAGE: Curate small luxuries. INSIGHTS + OPPORTUNITIES 01 Despite having a lower DPI + debt, the TA values luxury, and is eager to romanticize small aspects of their day-to-day. 02 Nespresso’s pod system offers a much more accessible option with minimal time investment compared to traditional espresso-in-home machines. 03 The TA is somewhat familiar with the brand and views it positively but isn't fully convinced that the splurge is a smart investment. CAMPAIGN TEAM Brand Film Producer: Owen Johnson Director: Maia Vota Director of Photography: Elijah Gittens Production Designer: Vaish Navibaiju Assistant Camera: Emilio Garcia Photographer: Gabi Jones Talent: Kay Tagliaferri Duration: 24 seconds Full Case Study CONTACT | Chloe Christianson ChloeChristianson11@gmail.com @chloechristiansonn Contact Information First name Last name Email Profession Additional Info Thanks for submitting! > OSEA Malibu | Chloe Christianson FIDELITY INVESTMENTS CLIENT SERVICE INDUSTRY DISTRIBUTION FIDELITY COPYWRITING FINANCIAL SOCIAL MEDIA OOH J.R. Watkins | Chloe Christianson J.R. WATKINS CLIENT SERVICE INDUSTRY DISTRIBUTION J.R. WATKINS COPYWRITING PERSONAL CARE PRINT CONCEPT Bathroom hand washing etiquette is simple right: water, soap, rinse, and dry. But let's be honest, how many times have you given a subpar performance over the wash basin , or maybe even skipped it all together when nobody was looking? What about at those fancy restaurants or hotels though... where there are hand towels folded into swans, foaming aromas in the air, and maybe even a sea salt scrub that leaves your hands silky smooth? You best believe I'm giving my hands a full-on spa day up in that sink. When you turn the duty of scrubbing germs into a temptress versus a hassle, you can be confident that cleanliness is in much better hands. KEY MESSAGE Seductive by Nature. MY ROLES: Copywriter, Art Direction, Graphic Design Fidelity Invesments | Chloe Christianson FIDELITY INVESTMENTS CLIENT SERVICE INDUSTRY DISTRIBUTION FIDELITY COPYWRITING FINANCIAL SOCIAL MEDIA OOH Previous 1 2 3 Next