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Austin, Texas Photographer * Artfully elevated everyday imagery PHOTO WORK * HEADSHOTS_edited Artboard 8 Artboard 8-1 HEADSHOTS_edited 1/5 Artboard 9 Artboard 1 Artboard 4 Artboard 9 1/4 Experience About Gear + Offerings Before I ever had a day job in advertising, I was texting my best friend who lived next door, telling her to put on her best outfit, her boots, and as much lipstick as her mom would allow so she could come hang out in my backyard. I had a very serious plan: I was going to shoot her. Shoot her with the brand-new Canon Rebel I’d just gotten. And honestly? I thought I was a natural. The best part of being a beginner is that blissful illusion of grandeur. That illusion is what sent me deep into the rabbit holes of Lightroom and Photoshop, and eventually Illustrator — the domino trail that led me into the branding and design world I work in today. Most work shot is with my two, very dear, personal cam bodies, a vintage Nikon DSLR, and a Canon 6D MII. For larger scoped projects + congruent videography needs, my partner, Elliot assists second shooting $500 project minimum Personal + portraiture begins at $300 Familiar Gear: Canon R5 Canon 5D IV Soni a7iii Sony FX3 My Gear: Canon 6Dmii Sony A7iii Nikon D60 (vintage) Intimate Weddings Couples + Engagements Headshots Product Film + Editorial Events LOAD MORE SELAH + GRAHAM SCADDY AWARD SHOW

Chloe Christianson Creative ADVERTISING DESIGNER + COPYWRITER Copy-focused creative experienced in branding design, film marketing, and social media management. CHLOE CHRISTIANSON IS AN ADVERTISING CREATIVE & RENAISSANCE WOMAN BASED IN AUSTIN, TX. Artboard 11 roldgold-webfiles1 spotifywebsiteslide Artboard 11 1/8 Photo Work Design + Art Direction Branded Video Copywriting About Me * Resume LinkedIn Hi, I’m Chloe, and I like to write many things. Bios about myself, however, are not one of them. It's my belief that making a copywriter write about themselves should be a process banned by the Geneva Convention. With that said, here’s a photo that makes me seem much cooler than I actually am. When I’m not focused on maximizing shareholder value, you can find me shooting brand imagery on a ’90s flash camera, obsessively vacuuming my car’s interior, or searching for the divine in the glassware aisle of Goodwill. As a copywriter and brand builder, I aim to leverage dimly poetic, vulnerably human language to bridge the gap between business analytics and cultural intuition. I've worked in graphic design, photography, commercial production, strategy, and more in addition to my main gig, and I'm still pinching myself that this is what I get to do every day. My Likes: Eating healthy Eating unhealthy True crime podcasts Well folded towels Using my sunglasses as a headband Mock-tails Cocktails Funky silverware Q-Tips The Migos flow Prop Styling Cameras Contact * Chloe * Put me on to a killer job, put me on a never ending email list, or request to purchace my permanent silence? First or third options, please see below: ChloeChristianson11@gmail.com CHLOE CHRISTIANSON * CREATIVE COPYWRITER * CULTURAL STRAT

Editorial Photography Portfolio Design + Branding * Load More Film & Commercial *

CHLOE CHRISTIANSON Advertising Copywriter A modestly dry white wine to bring some hope back into your existence. The so-called ‘beginners' wine, Pinot Grigio offers a bold yet acidic taste, like the breezy friend at a picnic – light, refreshing, and easygoing. After all, it’s super popular for a reason. When you get a good glass of this stuff you should find yourself amidst a well choreographed tango between flavor and finesse. But here's the kicker – it's not heavy or serious, and it’s low in sugar, meaning there’s no feeling gross the next morning. We’ll keep our technical notes brief, but some describe Pinot Grigio’s flavor with tones of lemon zest, and subtle hints of pear. Unapologetically boxed. Packaging + Product Copy Objective 'Rev' up the branding and copy of Bay Bridge Vineyard's boxed wine packaging to play into the demographic likely opting for it already. Intro Bay Bridge Vineyards is a budget wine label covering a small range of varietally labeled, non-vintage wines produced in California. The brand is well known among deal seekers like myself, and is frequently on display in Kroger, selling bottles for under $4.00. Problem Young people often shop for alcoholic beverages with price in mind, especially in the wine market. It’s difficult to navigate affordable options without accidentally coming home with wine tasting like a grape juice cocktail that will most definitely give you a hangover. Response Drinking boxed wine is SOO real... especially in your 20's. It's cheaper, less likely to clink annoyingly, or protrude from your bag, and easier to pour a glass while laying down. Rebranding Bay Bridge’s boxed wine with realistic language that highlights the wine type and customer context can position the brand as an approachable yet subtly classy choice. Credits Package Copy - Chloe Christianson Package Design - Chloe Christianson

Running Mate An app concept by Chloe Christianson at SCAD OOH An App Concept created by Chloe Christianson Under: SCAD's Erin Flaherty Insight 60% of dogs don’t get enough exercise. City living is making people's lifestyle and living spaces change drastically, this has resulted with many pets living in sub-optimal home environments. "Insufficient exercise leads to physical problems beyond just bad health, mobility, and excessive weight, it also hosts many common behavioral patterns that to humans mistook for problematic behavior, ie: barking, excessive chewing, hyperactivity, and anxiety. -Animal Humane Society Problem Many dogs are lacking proper means of physical and mental exercise. High energy breeds face the highest turnover rates at shelters due to the inadequacy to fit the dogs needs into common life, and behavioral ‘issues’ that this causes. Opportunity Running is a practice craved by many dogs yet dreaded by many humans. Luckily, crazy people exist in multitudes and we call them distance runners. While other apps offer general dog care and walks with external companions, Running Mate specifically targets high energy dogs in need of much more strenous physical activity for their health, happiness, and behavior. App Design Smart Collar Ad Campaign Brand Design App UX Fi Smart Collars PRINT SOCIAL + DIGITAL RUN CLUB + 5K EVENT Brand Design Art Direction + Graphic Design: Chloe Christianson CHLOE CHRISTIANSON CREATIVE * CHLOE CHRISTIANSON CREATIVE *

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter SCAD Advertising and Branding Something is coming. Pre-Launch App Pop-up Ads Launch NYC Pop-Up The meteor ‘lands’ as an educationally immersive pop-up that ultimately explains music’s evolutionary background and the existence of a music gene. Spotify - More To Music Integrated Campiagn Objective Create a campaign, anchored in a buzzworthy stunt, to spark awareness and conversation about the educational and cultural importance of preserving music programs in public schools. Insight Everything about music is evolutionarily significant; it has evolved in parallel to us. Music has played a critical role in human evolution as a facilitator of social bonding, communication, and emotional expression so much so that there are specific genes (AVPR1A and SLC6A4) in humans that are associated with musicality/being musically adept. Problem Music programs are being cut, especially in schools serving black, immigrant, and low-income students. How do we catalyze a culturally relevant conversation surrounding the music that shapes our lives, while communicating the value of music education to an audience capable of facilitating social change? Response Meet our common ancestor, music. A disruptive Spotify campaign where streaming is unexpectedly unavailable as a virtual meteor orbits the globe on National Music Day, threatening music’s future, before ‘landing’ in front of Radio City Music Hall. Credits Copywriter: Chloe Christianson aka ME! Strategy: Talia Vyardo YOUNG SHITS December 2024 Winner CHLOE CHRISTIANSON CREATIVE * CHLOE CHRISTIANSON CREATIVE *

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter Say it in your best French accent and pretend you’re somebody. Cabernet Sauvignon packs a punch, and can take one too. Known for the variety’s thick skin, this grape gives us wine that is dry, rich, and full bodied, like that one aunt on your mother’s side. Favored by those with an affinity for the mystic, this pungent red is popular among drinkers seeking a bold, mature taste. A melodramatic mouthful indeed, this red wine has the potential to make any occasion sexy. Writing emails after hours while wearing your go-to sweats... Add in a glass of Cabernet and now you're living memoir material. For the people who know what’s good for ‘em. Oops, we caught you. Strolling down the wine aisle again, trying to look like a sophisticated connoisseur when you’re really just wingin’ it. Lucky for you we aren‘t here to expose your disguise with some vaguely pretentious commentary about how awesome the stuff inside really is. After all, you’re not one of those people with a wine cellar in your basement, and that's probably in your best interest. Behind this gold cardboard fortress is an effortlessly suave Chardonnay boasting hints of apples, pears, and a smidge of rebellion. With just the right amount of acidity to keep things interesting, and a rich buttery tang that’ll get your taste buds talking, this wine is essentially a stand-up comedian in a bottle, delivering punchlines of flavor with each sip. A modestly dry white wine to bring some hope back into your existence. The so-called ‘beginners' wine, Pinot Grigio offers a bold yet acidic taste, like the breezy friend at a picnic – light, refreshing, and easygoing. After all, it’s super popular for a reason. When you get a good glass of this stuff you should find yourself amidst a well choreographed tango between flavor and finesse. But here's the kicker – it's not heavy or serious, and it’s low in sugar, meaning there’s no feeling gross the next morning. We’ll keep our technical notes brief, but some describe Pinot Grigio’s flavor with tones of lemon zest, and subtle hints of pear. Unapologetically boxed. Packaging + Product Copy Objective 'Rev' up the branding and copy of Bay Bridge Vineyard's boxed wine packaging to play into the demographic likely opting for it already. Intro Bay Bridge Vineyards is a budget wine label covering a small range of varietally labeled, non-vintage wines produced in California. The brand is well known among deal seekers like myself, and is frequently on display in Kroger, selling bottles for under $4.00. Problem Young people often shop for alcoholic beverages with price in mind, especially in the wine market. It’s difficult to navigate affordable options without accidentally coming home with wine tasting like a grape juice cocktail that will most definitely give you a hangover. Response Drinking boxed wine is SOO real... especially in your 20's. It's cheaper, less likely to clink annoyingly, or protrude from your bag, and easier to pour a glass while laying down. Rebranding Bay Bridge’s boxed wine with realistic language that highlights the wine type and customer context can position the brand as an approachable yet subtly classy choice. Credits Package Copy - Chloe Christianson Package Design - Chloe Christianson CHLOE CHRISTIANSON CREATIVE * CHLOE CHRISTIANSON CREATIVE *

Chloe Christianson - Advertising Copywriter and Strategist Short Video Ads We decided that keeping these ambiguous was more fitting for the audience than explaining the exact message. Similarly to the Economist's ads, these are made to be tongue-in-cheek rather than trying to cater to everyone. 100 Year Cookbook Le Creuset has pushed cookbooks in the past, highlighting dutch oven specific recipes of classic dishes and new fresh flavors. Instead of publishing another cookbook of inspiration, Le Creuset can exemplify their brand’s heritage by switching the traditional brand to consumer narrative. Publishing a recipe book revolving around the century of dishes simmered in the iconic cast iron pot connects with the passionate customer base and is a subtle flex against competitor brands that spend time acquiring customers rather than celebrating the current user base. Garden Party Event Guests and influencers gather at the French château to enjoy Veuve Clicquot champagne and homestyle dishes from a 100-year-old recipe book, served in Le Creuset mugs. Throughout the home, exhibits showcase a century of design history, contrasting iconic and antiquated pieces with Le Creuset’s timeless creations from the same eras. In addition to the historic exhibits, family stories from the 100-year-old cookbook are shared throughout the interior. Each featured family’s section is accompanied by their heirloom recipe, freshly prepared and served nearby. Ai Generated Imagery Good Taste Lasts Generations Integrated 360 Campaign Intro The heritage cookware brand Le Creuset celebrates its 100th anniversary in 2025. Just as their cookware is built to last, their iconic Dutch oven design has remained a kitchen staple for a century. Objective Create a campaign celebrating Le Creuset's 100th anniversary by showcasing the brand's iconic design and enduring quality through classic brand extensions and thoughtful social and OOH advertisments. Concept 100 years is a big deal. To celebrate Le Creuset is highlighting meaningful and sentimental elements of the past to showcase the truly iconic designs that have stuck beside us in an otherwise very different world. Response Using clever OOH ads, we began raising awareness for the 100 year anniversary using the tagline ‘100 years of cooking in color’. Social content on Pinterest and Instagram highlights heritage recipes, and classic colors, and teases upcoming anniversary events. A 100th anniversary cookbook is launched filled with curated recipes and tidbits from real families. Credits Copywriter + Strategy: Chloe Christianson CHLOE CHRISTIANSON CREATIVE * CHLOE CHRISTIANSON CREATIVE *

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter SCAD Advertising and Branding Curate Small Luxuries. Brand Film + Photgraphy Problem How do we promote Nespresso machines as the superior choice to other ‘instant-pod’ systems, and coin them as a must-have for Gen-Z kitchens? Objective Position Nespresso to outperform the category leader by creating an Integrated Brand Campaign that leverages multiple touchpoints to engage young, emerging professionals, to invest in making a bit of calm amidst their chaos. Intro While leading sales globally, Nespresso falls behind in the U.S. coffee market. Nespresso machines are in an estimated 9.5 million U.S. homes, while Keurigs are in 38 million households. Response The target audience has less income to spend on real luxury in all aspects of their life, but by elevating simple aspects of their mornings, like their coffee, they can step into the aura of the lifestyle they crave. This campaign aims to channel embracement to the idea of finding a bit of absurdist delight in pushing your bolder up the hill. We see a Sofia Coppola-esque scene of a woman sitting in luxury while surrounded by an orchestrated mess of modern-day. The contrast creates visual metaphors supporting the campaign as well as positions the brand with chic and rich art direction elements. Photographer: Gabi Jones - Art Direction: Chloe Christianson Understanding Audience Insights Romanticizing your life is trending amongst Gen-Z post-pandemic. Target - 20-29 year-olds - recent grads starting in entry positions - high media literacy - early tech adopters - follow many lifestyle influencers - lower post-grad income - Want to keep up aesthetics Despite having a lower DPI + debt, the TA values luxury, and is eager to romanticize small aspects of their day-to-day. Nespresso’s pod system offers a much more accessible option with minimal time investment compared to traditional espresso-in-home machines. Concept The target audience has less income to spend on real luxury in all aspects of their life, but by elevating simple aspects of their mornings, they can step into the aura of the lifestyle they crave. Your mornings might not be luxurious, but your coffee can be. Spotify 'Blends' Playlists Credits Producer: Owen Johnson Creative Director: Chloe Christianson Director: Maia Vota Director of Photography: Elijah Gittens Production Designer: Vaish Navibaiju Assistant Camera: Emilio Garcia Photographer: Gabi Jones Talent: Kay Tagliaferri Made for SCAD ADBR 461 in collaboration with Isabella Cancel, Tori Wilkens, and Chloe Christianson. Prof. Oscar Betancur, Winter 2024

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter SCAD Advertising and Branding contact CONTACT * CHLOE * Want to offer me a killer job, put me on a never ending email list, or request to buy my permanent silence? First or third options, please see below: Personal: ChloeChristianson11@gmail.com Work: Chloe.Christianson@Digitas.com

CHLOE CHRISTIANSON Advertising Art Direction and Copywriter SCAD Advertising and Branding Lesson from Her. Objective Increase brand culture and stand out in the saturated skincare market. Intro One of the first female chiropractors in the U.S. suffered an awful leg injury and was never expected to heal. She turned to the frigid cold waters of the Long Island Sound for healing. She believed in the ocean’s power to heal and passed this wisdom down to her daughters. Today it's called clean beauty, but in our family, it is what it always has been: a simple, holistic philosophy that our connection to nature is essential for our collective wellbeing. Problem How do we stand apart in the growing 'holistic' skincare market and grow brand trust with skeptical consumers? Response Incorporating poetic art direction and poignant copy this campaign personifies the brand's backstory and philosophy into the age-old 'mother' relationship. Concept: The symbiotic relationship between women and water. 100 years of women inspired by the sea. Film Stills Producer: Emily Davis Creative Director: Chloe Christianson Director of Photography: Chloe Christianson Talent: Katie hartman, Meredith Kristufec, Lauren Hodge, Nadia Bibble, Christine Piccarretto, Lisa Davis Colorist: Chloe Christianson Made for SCAD ADBR 480 in collaboration with Abi Danheim, Emily Davis, and Chloe Christianson. Prof. Oscar Betancur OOH Ads Credits Producer: Emily Davis, Abi Danheim Creative Director (Copy): Chloe Christianson Made for SCAD ADBR 480 in collaboration with Abi Danheim, Emily Davis, and Chloe Christianson. Prof. Oscar Betancur CHLOE CHRISTIANSON CREATIVE * CHLOE CHRISTIANSON CREATIVE *

CHLOE CHRISTIANSON Advertising Copywriter, Designer + Cultural Strategist SCAD GRAD Advertising and Branding Objective Flush. Depends Spec Film | SCAD Writer & Director: Owen Johnson Line Producer, Branding Consultant, Film Colorist :Chloe Christianson Increase brand culture and change the dogma around adult diapers and the people who use them. Concept A group of old friends are deep into a poker game around a card table nestled in a dimly lit man-cave. One man pauses mid-game and looks up to jokingly question if anyone has taken a bathroom break since they began playing. The other three men exchange knowing glances at each other until finally bursting into laughter. It takes a moment for Junior to catch on, but then it clicks: they're wearing Depend. Film Stills Credits "FLUSH” – Depend Adult Diapers Spec Ad Written & Directed by: @owen_.m._johnson Starring: @allanwilayto, Bill Cooper, Jim Grimshaw, and Jack Musiol Director of Photography: @aidenoleskie Gaffer: @phoenixmccreadie_ 1st AC: @_xoxgoblin G&E: @ceeejarr Sound Mixer / Boom Op: @jadendsweeney Line Producer: @chloechristiansonn Production Designer: @owen_.m._johnson Editor: @owen_.m._johnson Assistant Editor: @gracelave Colorist: @chloechristiansonn BTS Photographer: @chloechristiansonn Lead Chef: @willharwell Special thanks to @alex_zoum